Barbie’s Dream Floor

Before Margot, before Greta, before Ryan, and before Beach, we worked with Mattel, Walmart, and Eko Interactive to create an interactive experience for Barbie that allowed kids to play with all the Barbies they didn’t own themselves. We created over 200 unique story lines on a site that saw over 2 million visits with an average time spent of 8 minutes. Here’s more on how it worked.

But in short, as Lisa Lokshina, the UX Design Lead on the project puts it, we “reimagined the future of entertainment and advertisement by creating an experience with 33 possible narrative paths, dozens of easter egg surprises, and an e-commerce experience for parents to boot.